Y&R Trumpets Jim Beam Black

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Jim Beam appeals to a younger, upscale drinker in its first national ad push behind premium Jim Beam Black.

The Deerfield, Ill.-based whiskey marketer plans to spend about $5 million on the brand through next year and another $3 million over the following two years, a representative said. Global executions are also part of the plan for 2002.

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