Y&R Snares Toys R Us Account

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NEW YORK WPP Group’s Young & Rubicam has won creative duties on Toys R Us’ estimated $120 million account.

The New York-based shop bested the incumbent, Publicis Groupe’s Leo Burnett in Chicago, as well as Omnicom Group’s DDB in Chicago, and Interpublic Group’s Foote Cone & Belding in New York. Final presentations took place over three days and concluded on Thursday.

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