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NEW YORK The San Francisco office of WPP Group’s Young & Rubicam has won creative duties on Cadbury Schweppes Americas Beverages’ Sunkist after a review, the client confirmed. Billings are estimated at $5-10 million.
The other contenders for the business were the incumbent, Y&R subsidiary BrandBuzz in New York (which also handles promotional duties), and independents Laird + Partners in New York and North Castle Partners in Stamford, Conn., a client representative said. BrandBuzz will retain promotional responsibilities, the rep added.
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