Y&R Readies Salvation Army Ads

Young & Rubicam in April will launch a national campaign for the Salvation Army focusing on the people behind the services.

The work will run through June and will include spot TV, network radio, Internet banners and national magazine and newspaper buys. Y&R places about $8 million in media each year for the nonprofit organization, said Jennifer Moore, the Dearborn, Mich.,

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