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NEW YORK Former Lowe chairman and chief creative officer Gary Goldsmith is heading to Young & Rubicam to be chief creative officer of its New York headquarters, the WPP Group agency has confirmed.
Goldsmith’s primary focus will be to lead Y&R’s creative department here, and in that context, he fills the vacancy left by the September exit of New York CCO Matt Eastwood. In addition, however, he will work with North American CEO Gord McLean on regional projects and global creative director Michael Patti on global assignments, McLean said.
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