Y&R N.Y. Creative Chief to Depart

NEW YORK Matt Eastwood, chief creative officer of the New York office of Young & Rubicam, is leaving the agency, the WPP Group shop confirmed. Eastwood had held the post for about a year.

Before Y&R, Eastwood was chairman and executive creative director at the New York office of M&C Saatchi. Earlier in his career, he held creative posts at M&C’s offices in Melbourne, Australia and London.

Y&R New York managing partner Mary Maroun is said to be looking outside for a replacement. Meanwhile, the office’s five creative group heads continue to oversee creative development for the agency’s clients. “We’ve got strong creative talent who will continue to deliver and I’m looking for the right partner,” said Maroun, who declined further comment.

Eastwood took the reins of New York’s creative department in August 2004, succeeding Michael Patti, who previously ran the department as chairman and CEO of New York, as well as worldwide creative director. Since then, Patti, who last summer shed the New York management duties but added the global title of vice chairman, has focused on his worldwide creative role, working with clients such as ChevronTexaco.

More recently, Patti took charge of Y&R’s multi-office efforts on Dr Pepper, for which the agency is producing a new campaign for 2006, said sources. That drill, which began several months ago, involves creatives from Y&R’s New York, Chicago and San Francisco offices [Adweek Online, July 8].