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Young & Rubicam has filled its CMO role in North America by hiring Chris Hayes, the European marketing director of Euro RSCG 4D.
Hayes succeeds Mitch Caplan, who held the role for three years. In June, Caplan accepted an offer to become North American CMO at Interpublic Group’s McCann Erickson. He starts his new job next month.
Hayes, who joins Y&R in November, will be based in New York and report to Tom Sebok, president and CEO of North America.
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