Y&R Launches Lincoln Aviator

LOS ANGELES Lincoln today breaks a national television campaign introducing the 2003 Lincoln Aviator, the automaker said.

The campaign, from Young & Rubicam in Irvine, Calif., attempts to position Lincoln’s first midsize luxury sport utility vehicle as a smaller, powerful offspring of the full-size Lincoln Navigator. Spending is estimated at $60 million.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in