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Eager to put the student back in student athlete, the National Collegiate Athletic Association has tapped Young & Rubicam and Landor Associates for its first national branding campaign.
The San Francisco shops, both of which are part of WPP Group’s Y&R Cos., pitched the business together. Other contenders included Publicis in Mid America in Indianapolis, which handled TV creative for the NCAA Final Four men’s college basketball tournament last spring, and Fleishman-Hillard in St. Louis, which has handled PR for the NCAA and partnered with an undisclosed creative agency in Washington, D.C.,
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