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NEW YORK WPP Group’s Young & Rubicam has retained creative duties on Cadbury Schweppes’ 7Up brand after a shootout with MDC Partners’ Crispin Porter + Bogusky, the client confirmed. Brand spending was about $25 million last year, per Nielsen Monitor-Plus.
Y&R, which also handles Cadbury’s Dr Pepper, is said to have pooled resources from multiple offices—including New York and San Francisco—for its creative presentation, which took place two weeks ago. CP+B presented last week, according to sources.
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