Y&R Joins the Clubs

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The rigorous search for the right set of clubs is the focus of Young & Rubicam’s first work for Armour Golf, which broke over the weekend.
Two TV spots promote the Morton Grove, Ill., club marketer’s new 845 irons by showing pros choosing them after an endless string of practice-range test swings. The spots do not employ a tagline.
Y&R’s Chicago office was awarded the creative portion of Armour’s estimated $6 million account in October after a review that included Tom Reilly Advertising in Evanston, Ill.,

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