Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The New York Shop Beat Its West Coast Roster Rival in a Review
LOS ANGELES–Young & Rubicam has won consolidated ad duties for all of Mattel’s Barbie-related software titles, a piece of business worth as much as $20 million, sources said.
The win for the agency’s New York office came after a shootout with Mattel roster shop Ogilvy & Mather, Los Angeles, and further erodes Ogilvy’s hold on the Barbie brand.
Already, Y&R is ramping up its creative development and soliciting bids from production companies, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in