Y&R Gets in Gear for NASCAR

Agency Produces Series of Teaser Spots to Entice Client
CHICAGO–NASCAR’s roots are in the South, but the popularity of the sport nationally may be reflected in its choice of a new ad agency here: Young & Rubicam.
Y&R pitched with its direct and promotions arm, Impiric, which does work for the NASCAR Craftsman truck racing series. Craftsman is part of Y&R client Sears Roebuck & Co.
Y&R is trying to polish its creative image, and toward that end creative director Jon Wyville crafted a series of short videos that were sent to NASCAR executives in the days leading up to the agency’s pitch.