Y&R Finds Itself Behind 8-Ball On 7Up

As it does every year in the spring, Cadbury Schweppes is developing the next 7Up ad campaign. This time, however, the longtime incumbent, WPP Group’s Young & Rubicam in New York, has company from at least two other agencies.

Sources said the client has invited a pair of MDC Partners shops, Cliff Freeman and Partners in New York and Crispin Porter + Bogusky in Miami, to pitch creative ideas for the new effort, along with Y&R.