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Doug Sweeny is packing up his jeans and reentering the agency fold.
A former managing director at the San Francisco office of TBWA\Chiat\Day who assumed a lead marketing role at Levi Strauss & Co. four years ago, Sweeny is joining Young & Rubicam as president of its West Coast operations. He’ll be based in San Francisco and report to North American president Tom Sebok, who described Sweeny as "proven change agent."
Sweeny’s hire fills a vacancy left by the March exit of John Berg.
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