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LOS ANGELES Chicken chain El Pollo Loco has launched a campaign from Young & Rubicam inspired by Pavlov’s principles of conditioned response.
The effort is the first from Y&R since the Irvine, Calif., shop won the $7 million account in February. The campaign includes television and radio spots that introduce “Give in to the Pollo” as the tagline. Spending by the Irvine-based client was undisclosed.
Ads promote a limited-time offer of a whole chicken, tortillas and salsa for $7.99.
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