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NEW YORK A mind is still a terrible thing to waste, 32 years after Young & Rubicam created the tagline for the United Negro College Fund. In each of six new Y&R print ads, which began running this week, the line divides the bright, smiling face of an African American child with something connected to dreams, such as an open book or a violin.
Copy in the ads by the New York shop, which has worked on the UNCF campaign since 1972, reads, “We are all born with limitless potential.
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