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NEW YORK Two spots for MetLife by Young & Rubicam focus on alleviating the financial concerns of parents with young children.
Two 30-second spots by the New York shop, which were directed by Joe Pytka of Pytka, broke last Friday on cable and will air on network stations beginning Thanksgiving day. In “Parent’s Night,” a father reads an essay his child wrote during a parent’s night visit to school. The father appears self-conscious because he is several years older than the other parents.
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