Y&R Bows First Work for Toys R Us

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NEW YORK Young & Rubicam’s first work for Toys R Us promotes a sale tied to longtime mascot Geoffrey the giraffe’s birthday and introduces the tagline, “The world’s joy store.”

A 30-second spot called “Smile,” which broke on Sunday, depicts a boy who’s mouth is frozen open at the site of a birthday toy that his parents gave him.

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