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SAN FRANCISCO Pointing out that most college athletes don’t end up as millionaire superstars in professional sports, a new branding campaign from the National Collegiate Athletic Association plays on the academic as well as athletic part of its mission.
“Each time we step on the floor, class is in session,” says former USC basketball player Tyler Murphy, in the newest television commercial. “There are 360,000 NCAA student athletes, and each one of us is getting two educations.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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