Y&R and SF Interactive Adopt Verisign

SAN FRANCISCO–VeriSign, a provider of digital trust services, has created a new offering that is geared toward marketing, branding and consulting firms, thecompany said.As part of the VeriSign Digital Brand Partnership Program, participating partners can use VeriSign’s services to help bolster their relationships with clients. Young & Rubicam in San Francisco and SF Interactive, a Bay area interactive shop, are the first two agencies to sign on. Both of the agencies also currently handle advertising work for Mountain View, Calif.-based VeriSign.The VeriSign services help control the process of establishing, protecting, promoting and expanding a client’s product and service brands on the Internet. It is then easier to monitor digital corporate assets.