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LOS ANGELES Toshiba has selected WPP Group’s Y&R Brands to handle marketing for its laptops, MP3 players and projection units following a review, according to Ron Smith, vp, marketing communications at the client’s digital products division.
“We took a long, hard look at several agencies,” said Smith, praising the work of the incumbent shop, independent nFusion in Austin, Texas. “It’s a fine agency, but geographically set apart. We were lucky to find an agency of Y&R’s quality in our own backyard.”
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