Y&R Adds Pony

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LOS ANGELES Pony apparel has named WPP Group’s Y&R Brands to handle the relaunch of its recently moribund but once thriving shoe brand and clothing line.

The win, which includes WPP sibling Wunderman, followed a review, according to the client.

Rick Eiserman, managing director of the Irvine, Calif.-based agency, said the relaunch would employ mostly nontraditional marketing techniques.

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