Y&R To Acquire SicolaMartin

Fast-growing high tech agency SicolaMartin has agreed to be purchased by WPP Group’s Y&R Advertising.

Austin, Texas-based SicolaMartin will retain its name and act as a wholly owned subsidiary of Y&R Advertising. Founded by president/CEO Tom Sicola and sr. vp/executive creative director Steve Martin, the 15-year-old agency said its billings last year rose 75% to $113 million.

The biggest gain was Novell’s $40 million account, handled in partnership with DDB Dallas. The contract with Y&R allows SicolaMartin to work with DDB on that account, a source said. Other SicolaMartin clients include Compaq Computer, Citrix Systems, Dazel, StorageTek and Vignette Corp.