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BOSTON Yesawich, Pepperdine, Brown & Russell said it has been tapped for North American advertising and public relations duties by the Honduras Institute of Tourism.
YPB&R in Orlando, Fla., said it would assist the Central American country with media relations and advertising primarily within consumer and trade news outlets that regularly include travel and tourism, recreation, lifestyle and related coverage.
The agency said the budget is about $1 million, which is approximately the same amount the client spent in domestic measured media last year, per Nielsen Monitor-Plus.
YPB&R
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