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March was a good month for newcomers to YouTube and Adweek's monthly Ads Leaderboard. At the same time, it was a good month to feel inadequate in any position but No. 1.
That's because a certain soft-drink maker teamed up with a certain racecar driver to obliterate Leaderboard records last month—earning in just a couple of weeks some 33 million views, or about 13 million more than 2012's top-performing spot did for the entire year. Hats off to a one-of-a-kind phenomenon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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