Brand MarketingYouTube’s 10 Most-Watched Ads in FebruaryBy Tim Nudd|March 7, 2013ShareBy Tim Nudd|March 7, 2013Share1Oreo ‘Whisper Fight’ Creative Agency: Wieden + Kennedy Media: MediaVest Upload date: 2/3/2013 Views: 2,301,289 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.2Pepsi NEXT ‘Behind the Scenes at #CokeChase’ Creative Agency: Funny or Die Media: OMD/Resolution Media Upload date: 2/3/2013 Views: 2,307,260 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.3Chevrolet ‘Find New Roads Anthem’ :60 Note: This is the shorter version of the 60-second Chevy spot that placed at No. 6. Creative Agency: Commonwealth Media: Carat Upload date: 2/12/2013 Views: 2,626,904 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.4Oreo ‘Separator Machine #1’ Creative Agency: Wieden + Kennedy Media: MediaVest Upload date: 2/26/2013 Views: 3,394,974 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.5Chevrolet ‘Find New Roads Anthem’ :90 Note: This is the longer version of the 60-second Chevy spot that placed at No. 8. Creative Agency: Commonwealth Media: Carat Upload date: 2/10/2013 Views: 4,231,650 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.6Pepsi ‘Harlem Shake (Jeff Gordon Edition)’ Creative Agency: Funny or Die Media: OMD/Resolution Media Upload date: 2/14/2013 Views: 5,525,843 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.7Jeep ‘Whole Again’ Creative Agency: GlobalHue Media: Universal McCann, Detroit Upload date: 2/3/2013 Views: 7,484,985 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.8RAM Trucks ‘Farmer’ Creative Agency: The Richards Group Media: Universal McCann, Detroit Upload date: 2/3/2013 Views: 14,093,015 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.9Samsung ‘The Next Big Thing’ Creative Agency: 72andSunny Media: Starcom Upload date: 2/2/2013 Views: 21,382,135 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views.10PlayStation ‘PlayStation 4’ Creative Agency: Sony Computer Entertainment North America Media: Deutsch Upload date: 2/20/2013 Views: 26,296,340 —View counts as of March 4. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get paid views) but must also earn significant organic views. Adweek Adweek