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In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better storytellers on the platform. This year, YouTube will continue that tradition, but instead of spotlighting different ad formats or introducing six-second spots as it did in 2017, YouTube will show marketers how to create better targeted spots.
In partnership with the Ad Council, YouTube briefed six agencies on three causes including emergency preparedness, hunger and STEM.
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