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NEW YORK YouTube has sketched out its plan to fully introduce advertising to its fast-growing video site.
For now, the company has rejected interruptive video ads, but will allow marketers to build “brand channels” similar to MySpace profile pages. YouTube’s 30 million users can opt to subscribe to such channels, which will host video and serve as platforms for advertisers to solicit feedback and contributions from consumers. The site has also begun selling what it calls “participatory video ads” (user-initiated spots that run on its home page).