Youth Is Served in Attik's Scion Ads

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LOS ANGELES Three 15-second spots for Toyota’s Scion use animation and cartoon imagery to emphasize customization of the youth-oriented brand. All spots broke Monday through independent Attik.

“Scion now offers over a hundred accessories, which is phenomenal for any car company,” said Simon Needham, co-founder, group creative director of the San Francisco agency.

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