‘You’re Probably Underpaid’: Creators Are Changing the Conversation About Salary

TikTokers are showing employees what they're worth

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When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn’t believe her. She thought, “If all the data analysts in the country told you their pay, people would see that these high salaries are possible.”

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.