Your Customers Are Not Stupid

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A client recently told me something to the effect of, “Well, not everybody’s as smart as we are.” It raised a question in my mind: Have you met your target customer?

Target consumers aren’t just ages and demographics. They’re not just quantitative surveys and focus group participants. They can’t always be summed up in data and metrics, or even in a number of Twitter followers. And most of all, they’re not stupid. I know this because I have met them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in