Your Brand's Must-Haves for 2022: Action and Intent

Studies are showing higher consumer scrutiny of brand behavior

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A new year brings a new set of predictions as it relates to just about any topic, including the world of advertising. There is plenty to study on related global marketing trends, from meeting consumers in a cookieless world to AI customer service. While predictions may resonate with some more than others, what strikes me most is also what I believe is most relevant to brands—consumer desires and demands for the year ahead.

It’s particularly interesting to me that many of the predictions and trends are rooted in a brand’s action, behavior and intent.



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