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Clipping coupons from newspapers is still big business, but that could soon change. A new study from Information Resources and Platform-A’s Business Intelligence organization found that: The younger the consumer, the more comfortable they were with accessing coupons online.
While 90 million consumers, or 78 percent of retail shoppers, currently use newspaper coupons, nearly one out of every four is likely to be at least 65 years old. In contrast, nearly four out of every 10 shoppers, or 40 million consumers, would be likely to use coupons obtained online.
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