Young & Rubicam: The Market Makers: How Peter Georgescu And His Team Turned Adland's Most Private Agency Into Its Biggest Public Coming-Out

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Photography By Frank Veronsky

In late 1996, when Young & Rubicam Advertising was in the throes of its pitch for the coveted United Airlines account, one member of the agency team worked day and night, never leaving the building. The workaholic: an overweight rabbit who earned his keep by serving as a furry mood lightener for the stressed-out staff.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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