Gen Z and Millennial Entrepreneurs Step Up to Help Amid Covid-19 Crisis

Young business leaders get creative to raise funds and ease hardship during the pandemic

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From where people work to how they communicate and what they wear (or don’t), the Covid-19 crisis has quickly altered daily life for millions of Americans. The accompanying economic turmoil has also left a great many in need, presenting an opportunity for entrepreneurs looking to address these emerging cracks in society.

The moment is not without precedent. A new report from Wunderman Thompson Commerce explores how past pandemics have shifted cultures, institutions and value systems throughout history, leading to innovation brought about by necessity.



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