Young Consumers Are Paying Close Attention to Your Company's DEI Efforts

How can you create genuine change?


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the push from younger consumers for brands to embrace diversity and inclusion at their core. Below, in his own words, he lays outs questions to drive genuine change from within.

Do you realize how significant a shift, demographically and culturally, is happening right now in the U.S.?

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