The Young-Adult Deadbeats

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Here’s a reason for marketers to seek older rather than younger customers: The younger ones are more likely to stiff them on the bill. So we gather from a Rockefeller Foundation/Time magazine poll that asked people whether they’ve failed to pay a bill on time in the past year.

Sixty-two percent of the poll’s 18-29-year-olds said they’ve done this within the past year, vs. 45 percent of the 30-39-year-olds, 34 percent of the 40-64s and 16 percent of those 65 and older.

Meanwhile,

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