You Know 'Dilly Dilly.' But Check Out the 'Deli Deli' Ad That's Running on Philly TV Today

Dietz & Watson blankets pregame with a spoof

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.