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Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.
The spot was created by Red Tettemer O’Connell + Partners, which Dietz & Watson recently named as its agency of record. It opens with Ye Royal Deli attendant bellowing a hearty “Deli Deli,” before introducing a new food giveaway by “ye royal purveyor of meats and cheeses” at DeliDeli.live.
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