The Big Game

You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on Philly TV Today

Dietz & Watson blankets pregame with a spoof

Dietz & Watson

By Erik Oster

February 4, 2018

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Recommended videos
You Might Like

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}