You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on Philly TV Today

Dietz & Watson blankets pregame with a spoof

Dietz & Watson

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}