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SAN FRANCISCO Publicis & Hal Riney’s two pro bono spots for the 25th anniversary of the San Francisco Jewish Film Festival, “Deli” and “Brisket,” break this week, according to the agency.

The Publicis Groupe shop here was asked to develop an integrated campaign that would not only promote attendance among the festival’s core audience, but also to position the event as more accessible to a broader viewership, an agency representative said.

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