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As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's like to face off against their favorite athletes, and it's exactly what American Express did for this year's U.S. Open.
American Express crafted a VR experience that lets tennis fans play opposite Maria Sharapova. It's called "You vs. Sharapova," and it's the first VR experience to feature live action—consumers get to swing a racket and try to return Sharapova's serve—and a CGI version of an athlete.
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