You Can Play Tennis Against Maria Sharapova at This Year’s U.S. Open

Using virtual reality, thanks to American Express

As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's like to face off against their favorite athletes, and it's exactly what American Express did for this year's U.S. Open.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.