The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Fruit of the Loom really likes fake clothes. Last year, the brand and Crispin Porter + Bogusky made a limited-edition line of fleece sweat suits disguised as professional outfits such as country club and business attire "for men who wanted to feel comfortable with their success."

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in