You Can Add App Developer to Super Bowl Champion DeMarcus Ware’s Post-NFL Career

The 9-time Pro Bowler led a fitness session for Brandweek attendees

DeMarcus Ware
Ware is launching a fitness app this year. Adweek

One of the highlights of Brandweek for the past two years has been the wellness sessions, ranging from morning yoga and mediation, to a 5K run, to a golf invitational. But that was when the event was held in Palm Springs, Calif., where the landscape lends itself to a host of outdoor activities.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.