'Yogurt Strength' Allows Saquon Barkley to Demolish Everyday Tasks in New Ads for Oikos

The running back demonstrates his muscle when opening jars and carrying groceries

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In two new spots for Dannon’s Oikos Triple Zero, New York Giants running back Saquon Barkley demonstrates his superhuman strength—by opening a pickle jar, and carrying a dozen bags of groceries all in one trip.

The secret to Barkley’s strength? He eats the protein that’s inside Oikos Triple Zero yogurt, he explains with a deadpan stare.

The simple, everyday tasks that Barkley tackles with his “yogurt strength” tap into something that’s pretty relatable about life right now—there’s just not a whole lot else going on.

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