‘Yogurt Strength’ Allows Saquon Barkley to Demolish Everyday Tasks in New Ads for Oikos

The running back demonstrates his muscle when opening jars and carrying groceries

Saquon Barkley in the Oikos ads
Saquon Barkley gives a deadpan endorsement of the protein in Oikos yogurt. Oikos

In two new spots for Dannon’s Oikos Triple Zero, New York Giants running back Saquon Barkley demonstrates his superhuman strength—by opening a pickle jar, and carrying a dozen bags of groceries all in one trip.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.