Yogurt Becomes LevyTenny's First Course

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DALLAS TCBY has shifted its account from Stone Ward to LevyTenny, said Rich Levy, creative director at the New York startup.

Sources estimate the business of the Salt Lake City-based client will be worth $10-12 million.

The move followed the approval of TCBY’s franchise association. The agency presented creative and strategy to the group last Friday in Scottsdale, Ariz.

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