Yodeling Catfish Is Loomis' Lure for Furr's Diners

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A yodeling catfish tempts viewers to try Furr’s restaurants in new advertising from The Loomis Agency.

Using animation and the vocal talent of world yodeling champion David Bradley of Branson, Mo., a wall-mounted catfish performs for a few seconds before a voiceover queries, “Had enough?”

The television spot goes on to claim “you can’t ever have too much of our delicious catfish” during Furr’s Family Dining’s all-you-can-eat catfish promotion.

“We wanted to do something original in the category to capture some attention and make our customers smile,” said Mike Sullivan, executive creative director of the Dallas agency.

The fish stars...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in