Yodelers, Get Your Yodel On

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The art of yodeling—alternating one’s vocals between falsetto and natural voice, reflecting the duality of the highs and lows of the human condition—was invented eons ago in the Swiss Alps by mountain men in lederhosen who used the otherworldly sounds to give one another what may have been the first known shout-outs. Unlike the present day, where people e-mail messages like, “Dude, what’s up?”

With the yodel as its aural symbol, Yahoo! is the perfect link between that ancient warble and today’s age of sophistication.

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