Yo Ho Ho and a Really Cool Bottle of Rum

Thanks to director Tom Hooper’s casting of Josh Burrow—the swashbuckling stud who’s actually up to the role of playing a buccaneer—those new Anomaly spots for Captain Morgan have helped the frat-fave rum brand achieve the hitherto impossible: It’s finally growing up. But overlooked amid all the Web chatter about the dark and sexy new captain is the marketing vehicle that’s more likely to make the sale at the retail level—the dark and sexy new bottle.